In today’s lesson, we will show you how to set up a form on your website and how to automate your work.
FORMS, AUTOMATION AND LIST-BUILDING
As we have seen, a successful website needs a way to capture visitors’ email addresses so that you can make follow ups. If you don’t, you will be losing 70% of your potential customers.
You need to both remind them to come back to your site and inform them of special offers or new products or services.
If you are paying for website hosting you almost certainly have a cgi-bin which allows you to set up a form. Some free website hosts however do not give you a cgi-bin because of security issues. In any case we are going to show you in tomorrow’s lesson why free hosting is not always best (Many paid website hosts now offer an amazing selection of forms and other scripts that can be installed anywhere you like on your website with only a few clicks.)
Basically a form works like this. Once you have downloaded a form script and read the instructions, you need to upload it to the “cgi-bin” on your website server (where you host your site). You then put some HTML code on your webpage. When someone fills in the form
and clicks on the “Submit” or “Send” button, the information is sent to the “cgi bin” on your website server. The script you have put on your server “handles” this information and sends you a copy.
There are some free scripts available but there are also concerns about the security of many of these.
One solution to building your follow-up and mailing lists without having to be concerned with the technical details of form handling, or if you do not have access to a cgi-bin for your
website, is to use an established and reputable third-party service until you are more technically experienced and you are looking to grow, rather than establish, your automation capabilities.
All you will need to do is copy the html code that is generated by your service provider and paste it into your webpage. Your provider will give you access to a control panel from
which you can manage all your follow-up and list maintenance needs.
2. Using Autorepsonders
Most internet users expect immediate replies to information they request on the web. If you put out an ad, you have to be prepared to respond.
Visitors don’t want to wait 2 or 3 days. By using an autoresponder, you will be able to reply literally within a couple of minutes.
This course is being sent to you from an autoresponder!
You, too, can set up a form so that it submits the request for information to an autoresponder address. You will not have to worry about following up manually which can be very time consuming. Or, you can provide a clickable email address for your visitors to subscribe.
An autoresponder will also allow you to follow-up as many times as you want and it is a well known fact that most prospects only become customers after the 3rd, 4th or 5th follow ups.
(This is why very expensive commercials run over and over again. The advertisers know that they have to keep repeating the ad until they gain new buyers for their products or services.)
In one of your follow-up messages you will need to make a call for action. If you don’t ask your prospects to buy, the chances are that they won’t.
Many free, or hosting provided autoresponders have limitations in their features and most users will find that they only just get set up and working to discover that they need their autoresponder to do more to get real benefits.
Use your autoresponder to:
– deliver giveaways (like this course) to your website visitors
– publish your newsletter
– market products and services by building an opt-in list that you own and control
– provide information,updates and new offers to your subscribers
Autoresponders have become an essential marketing tool, and their use has increased greatly as more and more businesses have automated.
Plus, you don’t need a website to take advantage of autoresponders.
1) They drastically reduce the amount of work you do.
2) They reduce the possibility of sending out the wrong reply to the wrong address.
3) They do not rely on a person being at work at a certain time to send out email.
4) They allow you to make follow-ups efficiently.
5) They give you more time to concentrate on promotion and marketing.
For your website success, we recommend that you follow the link below to obtain the benefit of automating your follow-up and List Marketing:
To read abut our system go here.
You will be able to:
– create unlimited message sequences
– import and export contact addresses
– manage all functions with your own control panel
– create website subscription forms
– create subscription pop-ups
– build, own and control your own subscriber lists
– respond to all enquiries and visitors promptly (even when you’re not online!)
3. List Building
Every successful marketer will tell you that the most valuable asset that you can develop online is your own mailing list(s).
AND, the more targeted that your lists are will be reflected in the results you get from a List.
Building a list, however, takes time if you want to have a list of value, rather than just big numbers of email addresses that are untargeted and largely unresponsive.
If you are building your list on the basis of a Newsletter or Ezine that you write and publish you must be able to devote regular time to it and provide your readers with content of value.
What if there was an easier way to build an opt-in list based on a newsletter that:
– was written for you….
– was available for 3 targeted audiences….
– contained your advertisement….and,
– was sent to your subscribers for you?
Website Success is partly about making it easy on yourself and working smarter, not harder. Don’t reinvent the wheel!
During this course we will introduce you to many resources and services that make it possible for you to be “up and running” without all the time, learning and development required for you to achieve a comparable product, resource or service on your own.
This Opt-in List Builder could possibly be the most valuable tool to contribute to YOUR website success.
The Opt-in List builder gives you 3 newsletters targeted to audience topics of:
1. Marketing & Promotion
2. Internet Business Building
All three lists are completely turn key. We do all the work. We provide the content and do the mailings. Your own job is to bring in subscribers using our custom subscription scripts. As an added bonus, every newsletter going out will have your custom ad inside.
It doesn’t get any easier. You build your opt in list and we do all the hard work.
This is STEP 2 in your Success Course – Place the subscription code on your webpages
– Create the ad you want to go out in the newsletters
– Build your targeted list on automatic
In tomorrow’s lesson we are going to show you how your website hosting
can mean the difference between success and failure!
Copyright 2013 AdlandPro
To read this lesson and other on Adlandpro site, go here.