Today we will show you why a domain name is so important and what you need to look for in a website hosting service.
If you are establishing a website for your business, we cannot stress strongly enough how important your own domain name is.
If you are on the web to stay, it is essential to have your own domain name for a number of reasons.
1) How many websites do you look at that have a URL (web address) like this:
Visitors will take you more seriously if you have a URL such as http://www.yourdomain.com.
2) Promotion – if you spend hours and hours promoting your site and you get listed in the search engines top 20 and suddenly for some reason, your free service provider decides to change the way they host their members, all your work might be in vain. Or maybe you will be dissatisfied with one hosting service and want to change. If you don’t have your own domain name you will have to start all your promotion efforts right from square one!
3) You will not be happy about pouring investment into a website (time is a big investment) until you know you have a domain name that you are in control of.
Therefore I would strongly advise you to get your own domain name before you do any promotion. If not, you must be prepared to stick with the URL you already have because all the promoting you will be doing in the coming few months will be based on promoting this URL.
Imagine if you get a high ranking with a free domain name and then the free host goes out of business or they decide to rearrange their members on a different directory. When someone searches for your original free domain name they will get a “Page Not Found” message.
Just imagine all the sales you could lose !
If you are reading this we know you must be committed to your website, so give it a good start by getting your own domain name and arranging virtual hosting with a dependable host.
Tips for choosing a domain name:
a) Try to find a catchy name that people will remember.
b) A domain name with a keyword in it can improve your ranking on some search engines – for example http://www.discount-shoes.com if you are selling shoes.
(Note the hyphen is needed for the search engine to recognize this as two different words).
c) Once you have an easy to remember domain name, you can register more domain names which will point to your primary website – if you do not have keywords in your primary domain name and you want to improve your search engine ranking.
A few years ago, the INTERNIC allowed domains with 67 letters in them whereas previously only 23 letters were allowed.
Register your domain now before someone else gets it!
Try to get a .com domain name. When someone has to remember your URL, they normally first think of using a com extension when typing it in the browser.
If you would like to use existing software which can test catchy domain names for you, you can use the handy domain name checker
Once you have chosen your new domain name, you can register it right on that site for a very low price.
Once you have your new domain name, you can begin to create your free web page builder account here
Just follow the easy directions carefully and you will be up and running in no time!
WEBSITE HOSTING AND E-COMMERCE
Once you have your domain name, you need a web host for your website. This can be a free web host or one of their more robust paid hosting packages, or other web hosts you may prefer.
How do you Choose a Web Host ?
Ask yourself what the purpose of your site is. If it is a fun or family site you can host it on a free web hosting service and it really doesn’t matter if you have a domain name or not. The list of places where you can get a free home page or free blog site are endless.
However if you want to use your site for business, you need to look deeper into what the web presence provider offers.
Some Things to Consider
– Does your web host offer a means for you to manage and upload new files or photos without any knowledge of HTML and FTP?
– Does it give you the flexibility to make your own directories and use advanced features if you want?
– Does it give you site statistics and the information you need to make promotion decisions to get your site to the top?
But More Importanly …
What options do you need or might you need in the future ? – Does it offer an easy upgrade to more advanced hosting solutions when you require them?
Trying to change a domain name from one host to another can create a lot of headaches later!
You are taking this course because you want to have a successful website. To do this you need to get things right at the beginning, or you will waste a lot of time.
Basically you get what you pay for. It is worth paying a monthly fee to host your site with a good hosting provider to get the peace of mind that your site is up 99.9% of the time and that visitors can access your pages fast.
This is the problem with some of the free web hosting services. They try and squeeze too many sites onto a limited bandwidth with the result that your pages can take a long time to load –
especially at peak times.
That is why we are offering a free hosting solution to get you started. You can start with a free website and then upgrade later to a fully functional e-commerce site when you need the more advanced features.
Get your free website here:
If you already have your own website but need to be able to accept credit card payments
– How about Free Merchant Account for your site?
You will be able to process credit card payments for purchases made online and in-person.
Your Business Account will enable you to accept payments from everyone.
Check for details here
TAKE A BIG STEP
We have focused the Domain Name and Hosting details above on a level that will suit those who want to start slowly and work their way into their learning and earning experience.
For those who would like to take a more major step at this time, we recommend a more advanced package that takes in not only your Domain Name requirements and website creation and Hosting – but also provides you with:
– point and click site building tools
– powerful graphic tools
– marketing tools (newsletter publishing, traffic stats and click analysis etc)
– traffic building tools (search engine optimization, automatic search engine submissions and tracking… and more)
– support and guidance
This package gives you a complete framework to establish and grow your online business activities that will meet your needs and integrate seamlessly with the other components of this course that leads towards YOUR Website Success.
That’s all for today folks. In the next lesson we will show you how to make sure your website design is not letting you down.
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