Are you ready for lesson 4 ? See lesson 3
Her it goes.
Why use autoresponders?
Wouldn’t you love to increase your sales 400%?
Better yet, wouldn’t you love to quadruple your sales for free?
I hope you answered YES!!
Your Adland Gold autoresponders are the key to skyrocketing your sales.
Here’s how to use them to maximum advantage.
1. Offer something free:
- An Online Course
- A Report
I AM ESPECIALLY GRATEFUL
I just wanted to drop a note of thanks for your great website and the Adland Digest. Since I have been an affiliate for quite a long time, I feel it necessary to recognize you for your good contribution to the entrepreneurial community on the web.
I first signed up as an Adland Affiliate back in August, 1998 and since that time your excellent proactive website has sent more targeted traffic to my site than any other, with the exception of perhaps the top 6 search engines on which I am listed.
You have also personally helped me in the past with some very useful advice, and for that I am especially grateful. You are an icon in the Internet Marketing community. I really appreciate you, and just wanted to let you know now. There is absolutely no other site quite as effective as yours that I know of on the web.
Your loyal affiliate,
Anything that would get your prospect in the “buying mood.”
2. Have them leave their email address for your “Awesome New Freebie.”
3. Set up a follow up series on auto responder of at least 7 to ten emails.
I know what you’re thinking?
What do I use for the follow up emails?
The first letter should be set to go out immediately.
The next 6 letters should be set at least 24 hour apart.
Your follow up letters should stress the benefits of your offer. Features don’t make sales, benefits do.
Your first follow up letter should be a get acquainted email. Thank your prospect for requesting you software, ebook or report.
This is the time to introduce yourself and let them know who you are and how to contact you. It’s also important to have a bonus for prompt response.
You have to create an urgent reason for them to act now.
In your second letter it’s important to keep stressing the bonus for prompt response. You should also give more details on the benefits of your program.
Most sales are lost because marketers don’t give the reader enough information to give their program an accurate evaluation.
You’re like a skilled prosecutor. You’re building your case with every letter. Your list of benefits are your evidence.
The third letter is the time to tell your story.
Here’s where you stress how the program has helped you.
Let the reader know all the benefits you’ve received from the program. Also remind them of the prompt response bonus.
Make sure you stress that you’ll be there to help them.
Many of your contacts will be new to marketing and need to know you’re serious about helping them.
If you’re an experienced marketer, remember how it was when you started.
Wouldn’t it have saved you time and money to have someone help you smooth the ride up the hill?
Ah it’s day four and your fourth letter.
Now’s the time to start adding more bonuses. Now they have two bonuses for a prompt response. Each letter is like a high stakes poker game. You keep upping the ante.
As Mike Enlow says, “Pretend there’s a gun to your head and you’ll be shot if you don’t make the sale.”
Man you better make those benefits and bonuses good!
Uh Oh! They haven’t signed up yet.
Are you wondering why? Maybe now’s the time to ask.
Your fifth letter is where you ask them why they haven’t signed up for your program. It’s also a good time to add a few testimonials.
You need feedback to help you understand why they aren’t taking advantage of your offer.
The feedback you receive should help you increase your conversion rate.
Offer the reader an incentive to answer you questions.
72 hours and they still haven’t signed up.
The sixth letter should supply more testimonials. Ask them to contact other members of your program. Network marketers call this the tag team approach. Offline they’ve been using this for years.
They’ve found through trial and error that their sign up rate increases when two members of a program sit down with a prospect.
Well it’s day seven and this is your last chance.
If you don’t make your case now, good-bye!
Remember the old cowboy movies, when Maverick or the slick Mississippi gambler pushes all his chips into the center of the table?
Well Maverick it’s time to speak now or forever hold your peace.
Don’t hold back.
You must make your offer “Simply Irresistible.”
Pile on the benefits, add more bonuses.
Make it an “Offer They Can’t Refuse.”
You’ve stated your case.
You’ve piled on the benefits.
You’ve kept adding to the bonuses.
Wow! You’re going to sell every visitor.
Well not quite, but if you take the time to put some time and effort into putting your system and letters in place, you should see your sales and conversion rates start steadily increasing.
Some marketers have reported that this simple system has increased their sales by over 400%!
Spend a little time. I think you’ll find yourself being rewarded handsomely.
Even better yet, if you’re a network marketer, you’ve just created an easily duplicable system to share with your downline.
Imagine if you increased the results of every member of your downline 400%.
So what are you waiting for?
Get in there and set up your Gold member autoresponders and watch those sales increase.
Tomorrow we’ll show you how to set-up your autoresponder and we will explain to you all of the options.
For list of all Gold Member features go here.