Send out press releases.
If you create a dynamic release, you will receive publicity and get even more exposure. A press release is an inexpensive way to tell the world about your great product or service. It is a way to get your name out there. I highly recommend that you submit your press release to web based press release companies like http://www.prweb.com.
They have national exposure.
Although anyone can draft a press release, not everyone can draft one that gets publicity from the local or national media. Therefore, you have to make sure that your press releases outshine the competition.