The purpose of this kind of marketing is to create a constant flow of marketing material to pre-customers or customers over a defined period of time and when done well, it has increased a marketers customer base anywhere from 30%- 100%. Normally drip marketing is done via email marketing or newsletters.
What about social media? Can drip marketing be used in social media?
when you understand that social media marketing is about driving traffic to your website and you use drip marketing as a strategy, then yes drip marketing is very workable