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Monthly Archives: September 2014

Email Marketing Resources

Email Marketing resources for the affiliate marketer.

Regardless of whether you are running a small business or as an affiliate marketer creating an affiliate business, email is still a very viable and needed method for marketing your products and services.

Unfortunately, email marketing is also complicated as you have to consider such things as

~ What is the right message you want to send

~ Does the subject line convey the right message that people will want to know more

~ How are you creating an imagery for your readers?Email marketing is not just about the words you use but the imagery you are conveying –

The issue of creating, maintaining and building your lists and lets not forget that you need to measure the outcome of any email you send!

Everything is important and needs to come together so that your customer or subscriber will receive the email at the proper time!

The subscriber will open the email!

The subscriber will receive a good call to action!

(with the “ultimate goal” of the customer buying from you and not the bloke down the street!)

To clarify the last point – while the ultimate goal is for the customer to buy from you, you should never confuse the email with a landing page and many people do just that.

To keep it simple or using the K.I.S.S principle, your email copy is about getting people to click on your o

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Subject Line

Subject Line: Why’s He Got a Turnip in his Pipe?

By Dave Cottrell

Subject line – Why’s He Got a Turnip in his Pipe? Did that make you a bit curious? If you got that subject line in your email, would you open it? Could you resist opening it? Good!

Dr. Suess is very familiar to many of us. If you are under a hundred years old and you have children or grandchildren, you probably read books to them written by Dr. Suess. “The Cat in the Hat, Green Eggs and Ham, Go, Dog, Go,” are just a few of the familiar titles. How does Dr. Suess help you in getting people’s attention?

Copy writing is a skill that can make all the difference between making a sale or not, but unless you get people’s attention, first, the best copy in the world is just not going to get read.

Dr. Suess, used to do things like walking onto a bus “smoking” a pipe with a turnip in it. People would come up to him and ask him why he was smoking a pipe with a turnip in it! His answer was simple. “So that people will ask me why I have a turnip in my pipe!”

What a great way to start a conversation!!

This is what we’re all trying to do when we create a headline, an email subject line, a tweet or a share on FB and any other social media we use.