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Classified Ads – Building Traffic Part 4

Buying triggers

Buying triggers

Free online classified ads are one great way of getting visibility. Online classified sites are ad directories where the content of the ad is provided by the advertiser. By visiting free classified sites, you can submit your free ads and check out other ads of your competitors as well.

The great thing about online advertising is it is multidimensional. You reach people from all walks of life. In addition, it is free and if you find that it isn’t working out, you can just drop it at no cost.
How do classified ads work?

You might have already experienced that you can place ads free or paid and have no response at all. This is nothing unusual or new. Newbie marketers quite often have no basic understanding how advertising works and they don’t realize that with small classified ads, you only have a very short time to catch the attention of the surfer so you have to make those moments count.

 

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Press release – Building Traffic Part 3

Press Release

Previous lesson..

Send out press releases.

If you create a dynamic release, you will receive publicity and get even more exposure. A press release is an inexpensive way to tell the world about your great product or service. It is a way to get your name out there. I highly recommend that you submit your press release to web based press release companies like http://www.prweb.com.

They have national exposure.

Although anyone can draft a press release, not everyone can draft one that gets publicity from the local or national media. Therefore, you have to make sure that your press releases outshine the competition.

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Your sales letter

Your Sales Letter

Your Sales Letter

By now, you have a website with a script that captures the email addresses of your subscribers or you just used http://www.surveymonkey.com to analyze your market.

In any instance, you have collected some contacts and determined if there is a need for your products.

Depending on how far you have decided to utilize our free website builder, you might have already a page or two.
Your first task as a marketer will be to write a sales letter.

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Rules of Website Design

Rules of Website Design

Rules of Website Design

Your site must be original, sticky, current, and easy to navigate. You can accomplish this by including a message room or chartroom or a web based email service. It must also contain unique content that includes free products, information or a free newsletter. Visit these sites for more information

http://members.adlandpro.com/archives.aspx,
http://community.adlandpro.com, and
http://freemail.adlandpro.com.

You don’t want to fill your page with fancy graphics that take ages to download – optimize your graphics.

Navigation

Second, you must make sure that your site is easy to navigate and contains appropriate buttons and links. To help you accomplish this goal, you might consider using pop-up menus to help inform readers while keep your site clean. Pop-ups tend to be especially helpful if you have a large site and desperately want to include key information “right smack in their faces.” Information that you deem is important and information that you want them to be made aware of.

 

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