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Who is Your Target Audience?

Cottages at Lake Manitoba Photo by Bogdan Fiedur

Cottages at Lake Manitoba Photo by Bogdan Fiedur

Who is Your Target Audience?

I have noticed that whether it is social media, #AdlandPro or other places where people are marketing online, many people are having difficulty understanding their target audience and so they cast a wide net, hoping against hope they can catch that next lead or sale.

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Tweeting after death – A New Digital Legacy?

Winter fruits Photo by Bogdan Fiedur

Winter fruits Photo by Bogdan Fiedur

I’m tweeting but I’m dead! is a new form of creating a digital legacy that I read about    this morning that had me going huh?   An Ad agency in London is working  to create a way for people to tweet after they have died and my  first thought was this was an April fools joke ( but it cant be) or that I had entered the world of science fiction!

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Banner Advertising- Is it still working?

Banner advertising is not social!  There I said it and I’m glad that I did!  Many people who are in social media tend to turn their noses up at banner advertising citing such things as..you can’t engage with banners, they take up space, they are a waste of time, they are an eyesore, you cant trust them and yet they are still a valid way of advertising, they work and work well when and only when they are used properly. #Adlandpro

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What is the landing page and why it is important?

The landing page for many people is like magic, something wondrous and alluring, but what about adding science into the mix? http://www.bogdanfiedur.info/the-landing-page-is-magic/

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