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Zemanta is a content and links suggestion plugin for publishers, bloggers and other content creators according to Wikepedia but to me it is much more than that!
Everyone who is creating content, understands that making your work known, relating what you say to other people, finding those appropriate references can be very time consuming. Most of the time, at least for me its not just a matter of finding content but finding the right content in context to what I am saying that is important and Zemanta is the tool of choice to accomplish my particular goals.