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AdlandPro Website Success Course – 4 – Website Design!

Previous lesson 3

Beautiful rays of sun coming through trees Photo by Bogdan Fiedur

Beautiful rays of sun coming through trees Photo by Bogdan Fiedur

Are you ready for Part 4 ?

This is where we will show you:

A) What design software is available.
B) The 3 most important rules for website design.
C) Other design considerations.

If the design talk is above you at the moment, don’t worry, you will soon catch on – and if your  main aim is to get a SITE THAT SELLS up and running fast, then put up a simple site first and  develop it later.

Believe me, you only need a SIMPLE site to make money on the web. It is the words and techniques you use to sell your product or service that will generate an income for you online. You can waste valuable time concentrating on all the wrong things, such as learning how to make animated gifs and Java applets!

All you need is a catchy logo and to follow our tips below on good site design.

A) Which Design Software to use ?

If you are new to website design, it will take you quite a long time to produce your own professional looking site if you try to do it from scratch.

However you can get a ready-made professional site with numerous templates to choose from when you go to

You can customize the site completely and do not have to display any annoying banners!

If you understand basic HTML you will have more control over what you can do with your site. There is an excellent introduction to HTML – located at:
http://www.thewebseye.com/HTML.htm

If you want a WYSIWYG program or want to do it all yourself, it is all available at http://members.adlandpro.com/redir/freewebsitenew.asp
From their WYSIWYG editor, to easy-to-use CMS (Content Management Systems) like WordPress, Joomla or Mambo, it’s all there with both instructions and support.
In the meantime however read on to find out the secret to successful design.

B) The 3 Most Important Rules of Web Design

You need to remember that website design is not only about having an attractive site, there are a number of other considerations.

1) The CONTENT of your site must be interesting and worthwhile.

2) The site must be easy to navigate.

3) Don’t overload your pages with slow loading graphics.

Let us look at each of these in more detail.

1) The CONTENT must be interesting and worthwhile.

Someone once said, “Content is king,” and this is even more true, today. This is the most important rule of web design.
Fresh, interesting, unique content is what the search engines are looking for and what will get you found amongst all the millions of websites now online.
Once someone has come to your website, you must give them a reason to stay on it. You must make it “sticky”
– and can use one or more of the following.

– make your site different to the thousands of other sites out there.

– include unique content – if someone has come to your site, you have what they are looking for, so present your information or product in a unique way which will make a visitor choose your site over another.

– include FREE products, or free information – or a FREE newsletter! See example here.
http://members.adlandpro.com/archives.aspx

– Include a message board or a chatroom or create a community setting which keeps visitors coming back to your site. See example here.
http://community.adlandpro.com/

– you can even offer a free web-based email service from your site. See example here.
http://freemail.adlandpro.com/

– UPDATE YOUR SITE frequently to keep your visitors coming back and your ranking up in the search engines like Google.
You could run a weeklyblog, for example.

2) Navigation

a) Make sure that when a visitor first visits your site, they can get what they want with one or at most 3 clicks of a mouse.

b) Make sure that the buttons or links to your pages are obvious.

If you want to use button links (graphical links) for navigation, make sure to use alt text (don’t worry – that will be explained later) and have text links to your web pages as well, perhaps at the bottom of each page. This is because some people disable images so that they can browse faster, AND more importantly, some search engines do not follow hyperlinks from images, so when they spider your site, they will not pick up the linked pages. You want to make your site as search engine friendly as possible!

c) If your site is very large and you cannot make navigation easy with one or two clicks, consider using a pop-up or drop-down menu. You can download nearly any script you might need for free from The Java Script source at http://www.javascriptsource.com/ and you don’t need to know how to write Javascript to use scripts – you can “cut and paste” the script
into your HTML.

If you have not got to grips with HTML yet, leave the Javascript till later. If you choose to use a CMS like WordPress or Joomla, many of these things are simple to do with just a few clicks, if you take the time to follow the detailed and simple instructions they offer.

3) Optimize your Graphics

Use .jpeg (.jpg) and .gif graphics for your images.
These are the two file formats universally used on the web – basically because they take up less space without much loss of quality.

a) Optimization – This is where an image is reduced to its smallest file size while retaining its best quality.

A basic rule of thumb is save the images in .jpeg  format for photos and use the .gif format for your logos, and other graphics. Understanding the difference in how these file formats compress an image is important in designing good web pages.

For a more in depth look at JPEGs vs GIFs have a look at http://www.TheWebsEye.com/graphics.htm .

You will also find links here to some good FREE graphics sites as well as where to download trial versions of software for creating graphics. PAINT.Net is an excellent, Open Source (FREE) very powerful and easy-to-use program, available from http://www.filehippo.com .
(We suggest you bookmark that site, as it is a fantastic source of free and safe software.)

b) The second thing to remember is that the larger an image is the more KB it will take up, so don’t fill your page with photos that are 600 x 480 pixels that take up the whole screen
– most visitors will not wait for such large graphics to download.
However remember also that you can make a large GIF take up only a few KB by using one or two colors – useful for backgrounds. Here is a good tutorial on how to deal with large images if you need to have them on your page:
http://en.kioskea.net/faq/2264-reducing-the-size-in-bytes-of-an-image

c) Finally remember there is no point in including unnecessary graphics on your page – they only take up space.
Don’t waste space with Java applets or animated GIFs just because you want to show off some cool new effect unless the graphics will really make your site sticky.

Once again – look at it from your visitors point of view – Will the graphics really make your site sell?

C) —- Other Design Considerations —-

There are a number of other things to consider when designing your site:

Not all browsers see your web pages the same way. If you designed a great looking site using Microsoft Internet Explorer, try also viewing it in Firefox, Chrome, Opera and Safari; it might look very different ! Keep changing it until it looks right in all these popular browsers.

Not everyone has the same resolution screen. Most use 1024×768, but some use higher resolutions. Some still use 800×600 pixel screens. Add to this the fact that more and more  people are using tablets and smart phones and other hand held devices, and it can seem a bit overwhelming!
Don’t worry… we have you covered!

If you design with 1024×768 in mind, your site should still look fine in higher or lower resolutions. Bear in mind that if you have a lot of text, long strings of text are more difficult to read than shorter ones, but if you need to get around the browser size factor, you can use tables with widths specified as percentages instead of pixels.

HTML allows widths of tables and forms to be defined as a specific number of pixels, or as a percentage of the browser window.
By using the percentage option, the elements defined are seen in relationship to the viewer’s own browser window. If you specify 90% you leave room for a margin.

When using percentages, you also need to test the page in various browser window widths to assure sure that you get the desired layout. What appears on separate lines in a narrower width may be strung out in a single line across a wider screen.

But don’t worry much about this. There are several ways to deal with that they we can deal with later.

– Frames –

There is a place for using frames on the web… For example, if you want a certain part of your site to be always visible without having to reload each time, or to be always visible when a visitor scrolls down the contents.

There are some disadvantages however. For example if you want to reference a particular page of your website in an email or newsletter, it will load without the frames and therefore without the navigation menu. Therefore you need to refer visitors to the index page.

Also some search engines find it it difficult to index a frames site because they treat each frame as a link;  however you can get around this by putting content which you want the  search engines to find in the <NOFRAMES> tag</NOFRAMES> which comes at the end of the page after the frameset.
Before using frames, carefully consider whether or not your site will benefit. Remember that much of this is optimized for the search engines and a pleasing layout when you use the readily available CMS like WordPress and others. There are other aspects of website design which run into the next topic – website promotion.

We will take a look at this when we look at promotion in next lesson.

Take care,

Bogdan Fieldur.

Next lesson..

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Copyright 2013 AdlandPro

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AdlandPro Website Success Course – 3 – Domain names and hosting!

Previous lesson

Today we will show you why a domain name is so  important and what you need to look for in a  website hosting service.

DOMAIN NAMES

If you are establishing a website for your business, we cannot stress strongly enough how important your own domain name is.

If you are on the web to stay, it is essential to have your own domain name for a number of reasons.

1) How many websites do you look at that have a URL (web address) like this:

http://www.somefreehost.com/members/yourname/index.htm

Visitors will take you more seriously if you have a URL such as http://www.yourdomain.com.

2) Promotion – if you spend hours and hours promoting your site and you get listed in the search engines top 20 and suddenly for some reason, your free service provider decides to change the way they host their members, all your work might be in vain. Or maybe you will be dissatisfied with one hosting service and want to change. If you don’t have your own domain name you will have to start all your promotion efforts right from square one!

3) You will not be happy about pouring investment into a website (time is a big investment) until you know you have a domain name that you are in control of.

Therefore I would strongly advise you to get your own domain name before you do any promotion. If not, you must be prepared to stick with the URL you already have because all the promoting you will be doing in the coming few months will be based on promoting this URL.

Imagine if you get a high ranking with a free domain name and then the free host goes out of business or they decide to rearrange their members on a different directory. When someone searches for your original free domain name they will get a “Page Not Found” message.
Just imagine all the sales you could lose !

If you are reading this we know you must be committed to your website, so give it a good start by getting your own domain name and arranging virtual hosting with a dependable host.

Tips for choosing a domain name:

a) Try to find a catchy name that people will remember.

b) A domain name with a keyword in it can improve your ranking on some search engines – for example http://www.discount-shoes.com if you are selling shoes.
(Note the hyphen is needed for the search engine to recognize this as two different words).

c) Once you have an easy to remember domain name, you can register more domain names which will point to your primary website – if you do not have keywords in your primary domain name and you want to improve your search engine ranking.
A few years ago, the INTERNIC allowed domains with 67 letters in them whereas previously only 23 letters were allowed.

Register your domain now before someone else gets it!

Try to get a .com domain name. When someone has to remember your URL, they normally first think of using a com extension when typing it in the browser.

If you would like to use existing software which can test catchy domain names for you, you can use the handy domain name checker

Once you have chosen your new domain name, you can register it right on that site for a very low price.

Once you have your new domain name, you can begin to create your free web page builder account here

Just follow the easy directions carefully and you will be up and running in no time!

WEBSITE HOSTING AND E-COMMERCE

Once you have your domain name, you need a web host for your website. This can be a free web host or one of their more robust paid hosting packages, or other web hosts you may prefer.

How do you Choose a Web Host ?

Ask yourself what the purpose of your site is. If it is a fun or family site you can host it on a free web hosting service and it really doesn’t matter if you have a domain name or not. The list of places where you can get a free home page or free blog site are endless.

However if you want to use your site for business, you need to look deeper into what the web presence provider offers.

Some Things to Consider

– Does your web host offer a means for you to manage and upload new files or photos without any knowledge of HTML and FTP?

– Does it give you the flexibility to make your own directories and use advanced features if you want?

– Does it give you site statistics and the information you need to make promotion decisions to get your site to the top?

But More Importanly …

What options do you need or might you need in the future ? – Does it offer an easy upgrade to more advanced hosting solutions when you require them?

Trying to change a domain name from one host to another can create a lot of headaches later!

You are taking this course because you want to have a successful website. To do this you need to get things right at the beginning, or you will waste a lot of time.

Basically you get what you pay for. It is worth paying a monthly fee to host your site with a good hosting provider to get the peace of mind that your site is up 99.9% of the time and that visitors can access your pages fast.

This is the problem with some of the free web hosting services. They try and squeeze too many sites onto a limited bandwidth with the result that your pages can take a long time to load –
especially at peak times.

That is why we are offering a free hosting solution to get you started. You can start with a free website and then upgrade later to a fully functional e-commerce site when you need the more advanced features.

Get your free website here:
http://members.adlandpro.com/redir/freewebsitenew.asp

If you already have your own website but need to be able to accept credit card payments
– How about Free Merchant Account for your site?
You will be able to process credit card payments for purchases made online and in-person.
Your Business Account will enable you to accept payments from everyone.

Check for details here
https://www.paypal.com/mrb/pal=GQ2TH323NRN9L

TAKE A BIG STEP

We have focused the Domain Name and Hosting details above on a level that will suit those who want to start slowly and work their way into their learning and earning experience.

For those who would like to take a more major step at this time, we recommend a more advanced package that takes in not only your Domain Name requirements and website creation and Hosting – but also provides you with:

– point and click site building tools
– powerful graphic tools
– marketing tools (newsletter publishing, traffic stats and click analysis etc)
– traffic building tools (search engine optimization, automatic search engine submissions and tracking… and more)
– support and guidance

This package gives you a complete framework to establish and grow your online business activities that will meet your needs and integrate seamlessly with the other components of this course that leads towards YOUR Website Success.

Highly Recommended!
http://buildit.sitesell.com/adland.html

That’s all for today folks. In the next lesson we will show you how to make sure your website design is not letting you down.

Bogdan Fiedur.

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Copyright 2013 AdlandPro
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AdlandPro Website Success Course – 2 – Automating your work!

Previous lesson

In today’s lesson, we will show you how to set up  a form on your website and how to automate your  work.

FORMS, AUTOMATION AND LIST-BUILDING

1. Forms

As we have seen, a successful website needs a way to capture  visitors’ email addresses so that you can make follow ups.  If you don’t, you will be losing 70% of your potential customers.
You need to both remind them to come back to your site and inform them of special offers or new products or services.

If you are paying for website hosting you almost  certainly have a cgi-bin which allows you to set up a form. Some free website hosts however do not give you  a cgi-bin because of security issues. In any case we are going to show you in tomorrow’s lesson why free hosting is not always best (Many paid website hosts now offer an amazing selection of forms and other scripts that can be installed anywhere you like on your website with only a few clicks.)

Basically a form works like this. Once you have downloaded a form script and read the instructions, you need to upload it to the “cgi-bin” on your website server (where you host your site). You then put some HTML code on your webpage. When someone fills in the form
and clicks on the “Submit” or “Send” button, the information is sent to the “cgi bin” on your website server. The script you have put on your server “handles” this information and sends you a copy.

There are some free scripts available but there are also concerns about the security of many of these.

One solution to building your follow-up and mailing lists without having to be concerned with the technical details of form handling, or if you do not have access to a cgi-bin for your
website, is to use an established and reputable third-party service until you are more technically experienced and you are looking to grow, rather than establish, your automation capabilities.

All you will need to do is copy the html code that is generated by your service provider and paste it into your webpage. Your provider will give you access to a control panel from
which you can manage all your follow-up and list maintenance needs.

2. Using Autorepsonders

Most internet users expect immediate replies to information they request on the web. If you put out an ad, you have to be prepared to respond.
Visitors don’t want to wait 2 or 3 days. By using an autoresponder, you will be able to reply literally within a couple of minutes.

This course is being sent to you from an autoresponder!

You, too, can set up a form so that it submits the request for information to an autoresponder address. You will not have to worry about following up manually which can be very time consuming. Or, you can provide a clickable email address for your visitors to subscribe.

An autoresponder will also allow you to follow-up as many times as you want and it is a well known fact that most prospects only become customers after the 3rd, 4th or 5th follow ups.
(This is why very expensive commercials run over and over again. The advertisers know that they have to keep repeating the ad until they gain new buyers for their products or services.)

In one of your follow-up messages you will need to make a call for action. If you don’t ask your prospects to buy, the chances are that they won’t.

Many free, or hosting provided autoresponders have limitations in their features and most users will find that they only just get set up and working to discover that they need their autoresponder to do more to get real benefits.

Use your autoresponder to:

– deliver giveaways (like this course) to your website visitors

– publish your newsletter

– market products and services by building an opt-in list that you own and control

– provide information,updates and new offers to your subscribers

Autoresponders have become an essential marketing tool, and their use has increased greatly as more and more businesses have automated.
Plus, you don’t need a website to take advantage of autoresponders.

1) They drastically reduce the amount of work you do.

2) They reduce the possibility of sending out the wrong reply to the wrong address.

3) They do not rely on a person being at work at a certain time to send out email.

4) They allow you to make follow-ups efficiently.

5) They give you more time to concentrate on promotion and marketing.

For your website success, we recommend that you follow the link below to obtain the benefit of automating your follow-up and List Marketing:

http://members.adlandpro.com/cmd/process.asp?par=wpress_F2

To read abut our system go here.
http://responders.adlandpro.com

You will be able to:

– create unlimited message sequences

– import and export contact addresses

– manage all functions with your own control panel

– create website subscription forms

– create subscription pop-ups

– build, own and control your own subscriber lists

– respond to all enquiries and visitors promptly (even when you’re not online!)

3. List Building

Every successful marketer will tell you that the most valuable asset that you can develop online is your own mailing list(s).

AND, the more targeted that your lists are will be reflected in the results you get from a List.

Building a list, however, takes time if you want to have a list of value, rather than just big numbers of email addresses that are untargeted and largely unresponsive.

If you are building your list on the basis of a Newsletter or Ezine that you write and publish you must be able to devote regular time to it and provide your readers with content of value.

What if there was an easier way to build an opt-in list based on a newsletter that:

– was written for you….

– was available for 3 targeted audiences….

– contained your advertisement….and,

– was sent to your subscribers for you?

Website Success is partly about making it easy on yourself and working smarter, not harder. Don’t reinvent the wheel!

During this course we will introduce you to many resources and services that make it possible for you to be “up and running” without all the time, learning and development required for you to achieve a comparable product, resource or service on your own.

This Opt-in List Builder could possibly be the most valuable tool to contribute to YOUR website success.

The Opt-in List builder gives you 3 newsletters targeted to audience topics of:

1. Marketing & Promotion

2. Internet Business Building

All three lists are completely turn key. We do all the work. We provide the content and do the mailings. Your own job is to bring in subscribers using our custom subscription scripts. As an added bonus, every newsletter going out will have your custom ad inside.

It doesn’t get any easier. You build your opt in list and we do all the hard work.

This is STEP 2 in your Success Course – Place the subscription code on your webpages
– Create the ad you want to go out in the newsletters
– Build your targeted list on automatic

http://members.adlandpro.com/cmd/process.asp?par=wpress_F1

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In tomorrow’s lesson we are going to show you how your website hosting
can mean the difference between success and failure!

Take care,

Bogdan,

Next post

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Copyright 2013 AdlandPro
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To read this lesson and other on Adlandpro site, go here.

AdlandPro Website Success Course – 1 – Your Product!

 The AdlandPro Website success course has been created for all of you who are looking into creating an online business and I will be teaching you the basics from the product you want to sell, web design and so much more…

Shall we begin?

Introduction

PART 1 – THE ESSENTIALS

Do you have a website yet ?

If the answer is YES, then you need to ask  yourself “What is the purpose of the site ?”.
The World Wide Web is gigantic with over  14 billion pages (Indexed  Web,Tuesday, 22  January, 2013), and if you do not FOCUS  now on your website’s reason for being, you will waste a lot of time and energy.

If the answer is NO, then go to our special  Website Creator where you  will be able to create your own FREE website!
http://members.adlandpro.com/redir/freewebsitenew.asp

This will allow you to design a simple but effective website. You can  choose between a variety of attractive templates and you don’t have to learn any HTML or FTP.

Either way, this course is for you!

A website is essential to doing business on the internet and it can really increase your marketing exposure.
You must treat it as a marketing tool!

That is why the first 2 lessons concentrate on the product you want  to sell and how to automate your online business. Then we will  show you how to develop your website to market with maximum effect.

THE 2 BEST-KEPT SECRETS TO A SUCCESSFUL WEBSITE

SECRET No.1

Give away something FREE from your site – not just anything, but something  which is useful to your visitors. There are now so many free newsletters  that this is no guarantee.
You must be able to give your visitors VALUABLE information that they are  looking for, and give it for free.

Here are three ideas which won’t cost you anything, but which will benefit  you if you implement them.

# 1.  You can use THIS very Website Success Course to give away free from
your site.

That’s not all!

If you sign up for the affiliate program mentioned in the course – which  is free to join – we send this course for you with your affiliate id as  part of each link mentioned in the lessons of this course. YOU will get paid commission from anyone who requests this course from  your site and buys our services. Offering of this course on your site  is as simple as pasting piece of html code and saving it as part of your page.

That is what is very unique about this course. You benefit 100%.
All website owners want to know how their website can be more successful, whatever product or service they are selling. That is why THIS course is an excellent promotional tool for your site, whatever you are selling.

Place this piece of text on your pages and in the emails.

[Request 5 Day Free Website Success Course By Email.
Send blank email to the following address.
1234@followup.adlandpro.com ]

# 2. Offer free newsletters to your subscribers. Again, those who subscribe  from your reference will not only receive free newsletters, but all links  contained in it will have your affiliate id, thus increasing your chances  on earning your income as an affiliate.

Enter the following piece of code below on your site which will take up  just a very small small area on your page.

<!–AdlandPro Opt-In-List Service Start–>
<!– Don’t modify this code –>
<SCRIPT language=’JavaScript’
SRC=’http://www.adlandpro.com/js/subscriber.js’&gt;
</SCRIPT>

<SCRIPT language=’JavaScript’>
<!–//
rep_submission(“adland”);
//–>
</SCRIPT>
<!–AdlandPro Opt-In-List Service End–>

SECRET No.2  Make follow-ups once a visitor has shown an interest.
Most of your online sales will come after the 3rd, 4th, or even 5th follow-up. Your website should be used to get your customers  interested in your product, but if you don’t follow up, you will lose  them. You therefore need a means of capturing their email addresses  so you can make follow-ups.  To do this you need to set up a form on your site.

To get visitors to leave their email address takes us back to SECRET No.1  – offer something free which is of VALUE to your visitors. Let them know  that if they sign up to your free newsletter, they will get access to  your WEBSITE SUCCESS COURSE. If you use the word “BECAUSE”,  your newsletter subscription will double!

We will be looking at forms and follow-ups in tomorrow’s lesson.

DO YOU HAVE THE RIGHT PRODUCT?
DO YOU HAVE AN AFFILIATE PROGRAM?

Before designing or re-designing your website, you need to ask yourself
“Do I have the right product?”

Information is the internet’s number 1 product! ALL website owners want  and need information on how to promote, market and SELL from their sites.
If you already have a product or service that you can easily market on the net, you should also start your own affiliate program.

What better way to make sales than to have a sales force that is active 24  hours a day, 7 days a week, making sales for you while you are asleep.
If you visit http://www.clickbank.com , you will find out how to start  your own affiliate program – selling YOUR product! There is no better way to market your product or service online than to have an army of affiliates marketing it for you!

If you don’t have a product of your own, don’t worry!   By the time you finish this course you will!  If you already have a product you might be thinking “If I market other  products from my site, won’t the sales of my own products be affected?”
Well, you are absolutely right here – but the answer is not what you think!

The products that we have selected are special website related resources which will help any business increase their sales. They are also products you can sell from your site by simply inserting a few lines of HTML. And  some of these products pay you as much as 50% commission on each sale.

There are a number of things you need to look out for when joining an affiliate program.

AFFILIATE PROGRAMS – WHAT TO LOOK OUT FOR!

1. A *growing* line of *high-value* and related products

Your products must have HIGH value or the affiliate program will not get off the ground. Also it is a proven marketing fact that a customer who has already bought from you will buy more of the same or similar products again. If you don’t follow up and offer your customers your new or improved products you are losing out on the power of *leverage*.

2. A *high* first purchase commission.

This is what encourages affiliates to attract and refer new customers. NEW REFERRALS are what you need to *build* your online business.  A 5 to 10% commission just won’t cut it.

3. Your customers become *lifetime* customers.

By using “cookies” a good affiliate program will place some code on a visitor’s computer. Whenever the same visitor returns to buy a product, you should be able to get the commission. You should also get a commission from *repeat* sales – because with a high-value product,  a satisfied customer is 70% more likely to buy again than a new visitor.

4. A *multi-level* commission structure.

The affiliate commissions are based on a multi-level system. Your commissions are not only based on your direct sales but also on those of your affiliates – your sales force.
You get a percentage of all sales made by the affiliates under you
– and this percentage increases with the volume of sales – so it is in your interest to help your affiliates sell by giving them your knowledge.

Affiliate programs that offer a one-off commission on your direct sales will never help you *add value* to your business.

Once you have selected an affiliate program that meets all of the above conditions you can start selling. Make sure you choose a good product!

Check this page to see for programs which satisfy all above criteria AND will help you to make SALES. And by the way, this is essential reading for every website owner!
http://www.adlandpro.com/Affiliate/Affiliate.aspx

Our FREE Website Success Course teaches you 5 basic requirements of a successful website. The 6th requirement is the ability to make your site sell your product or service!

Although you will learn a lot from this FREE course, you cannot sell it to make money – BUT you can sell these products and many others.

5% of people make things happen! 95% watch what happened and many of those wonder what happened!

Tomorrow we will show you how to put a form on your site and how to automate your online business.

In the meantime, take care!

Regards,

Bogdan Fiedur

Next lesson

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Copyright 2013 AdlandPro

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To read this lesson and other on Adlandpro site, go here.