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When was the last time you read the Can-Spam act?
Sometimes it is the little things that can create total chaos when it comes to delivering marketing emails and after reading an article by Boris Segalis titled “Online Retailers Stumped by Internet Marketing Self-Regulation in an Unwelcome Holiday Surprise” here is one lesson I learned –
“In one case, for example, these addresses were legitimately collected at the point of sale for customers to receive e-receipts, but the addresses were mistyped. Some of these typo emails were “spamtraps” (also known as “honeypots”), which are email addresses and domain names that ISPs and Spamhaus create to capture spam rather than to communicate.”
It makes perfect sense doesn’t it? Well after reading this article I thought it would be a good idea to share with you other ways to avoid the “spam folder” and other such things to think about when you are email marketing
1 “Clean” Your Email List
Most if not all email providers have spam filters which will penalze your IP /domain if it is seen that you are sending emails to bad email accounts. Clean you list regulary to avoid this issue.
2. Provide a Clear Unsubscribe Link
People like to have choices and even though they may have signed up to get information from you, people also need to know they can change their minds! Having a clear way to unsubscribe and then making sure you honor their wishes will make you less likely to mark you as spam and lets face it the avoiding spam complaints is extremely important
3.Think about what you are saying
Spam filters will look at what you are saying and will have your mail go to the spam “jail” if you use risky words.
A few of these spammy words are:
Additional Income/ Extra Income
Home Based/Work from Home
….and I am sure you could add more words to the list
4. Avoid Dirty Tricks
This great tip comes from Kissmetrics and well worth the read ~
Hashbusting: Inserting random characters in the subject line or content to fool spam filters, e.g “F.ree. p.r!z.e”
Deceptive Subject Lines: Starting the subject line with “Re:” or “Fwd:” to suggest an ongoing communication with the sender
Misleading Claims: Subject line stating that the recipient has won a prize, while the copy lists conditions that have to be met in order to claim it.
Image Text: Concealing a text message in an image to fool spam filters
The reality is that even with the tips I have provided here, you still may have a problem with emails being jailed in the spam folder, but being aware of what you are doing, sure cant hurt!
Times have sure changed since 1998 not only on the web, but the business of Adlandpro and of course myself.
To give you an idea of how things were back then, here is a video of how things were done with computers and talk about slow surfing, this is a trip down memory lane!
Back in 1998 Google was still in Beta and who would have thought that there would be such a thing as Facebook, Twitter or G+?
Hotmail was the email of choice back in 1998 and what a thrill it was for everyone to be able to get one of these free accounts.
… and then there was AdlandPro!
To give you a real idea of how everything started back in 1998, I found in the Adland Digest the very first message, dated May 26th,1998 and it starts with:
Greetings to all Adlands’ List Members
Many changes have been made to further utilize this list for all of
your benefit. Many of you may not even realize that you have
subscribed to this list. Sometime in the past you posted an ad at the
Adlands Classified site. There was an option to join an email list.
Some of you may have noticed periodically an ad with the adlands
address. Bogdan Fiedur is the owner of the site. Myself and most of
you have joined our sites’ classified listings to form one larger
database. Bogdan has completely redone the site and you will notice a
big change in the appearance when you visit again.
One of the changes involves the effectiveness and use of this list
which includes having a moderator….
It makes a very interesting read by the way and I invite you to go through these wonderful letters because it will show you how things were and what a history it has been.
Today Adlandpro is evolving and growing with the times and the needs of what people are wanting today. Our “small” community is growing and networking in a dynamic atmosphere, our “data base” is more sophisticated and has a far wider reach and yet the feeling of Adlandpro the community is one of family and that is something I am very very proud of.
I welcome you to Adlandpro of today where we will continue to build to fit the needs of our members, where our members are important and where we will help you build your business with honesty and ethics.
Many thanks to @hongkiat for helping me find these wonderful images. I am truly grateful!