Home » Posts tagged 'networking'

Tag Archives: networking

AdlandPro Website Success Course – 6 – Website promotion Part 2

See previous lesson on web promotion

Website promotion

Website promotion


Pay Per Click (ppc) Search Engines

——————————————-

With ppc search engines, you bid for the ranking of your keyword and only pay each time a visitor clicks on the ad or listing that is associated with your keyword. The benefit
of this is that your visitors are targeted to your keyword.

There are now many ppc search engines and you must choose carefully which ones you use. PPC services like those offered by Google and Bing can be quite expensive, so you need  to calculate the conversion rate of your clickthroughs to sales so that you don’t end up paying more for the visits than your returns justify.

There are also many “emerging” ppc engines that do not have the volume of visitor traffic to deliver you with visitors over a reasonable period of time so you can find you have
promotional cost invested that is not being used.

A new concept being introduced by AdlandPro is “Paid Keyword Advertising” Through this you can associate keyword(s) with your ads at AdlandPro (even the free ads) and bid to determine how high they are ranked in search results. With a high traffic site like AdlandPro you can be sure of good targeted results, so get in as soon as they are available to get the benefit of best prices before the bid cost increases.

Check it out here. http://pk.adlandpro.com

Search Directories
———————-

There are many search directories on the internet that are specialised and have an audience related to their particular category. Links placed at these directories automatically act
as a filter for targeted visitors for any appropriate products and services that you can place links to there.

Some goods example are the Yahoo search directory and the Open Directory Project (or DMOZ), which let you suggest a site, and only Yellow Pages (which are paid listings).

If, for example, you wanted to be listed in the Yahoo directory, http://dir.yahoo.com , look for “suggest a site” or “add URL” on their webpages, follow their directions, and make sure you
put your site in the correct category.
The same basic rules hold true at http://www.dmoz.org/

When you are trying to get your site listed in a directory, make sure you put it in the right category, or it will not be accepted.

– browse through the categories and click the “suggest a site” link wherever you can appropriately add your url.

It takes a while to get listed in these directories, but these listings have a good lifetime – they are permanent links.

Yellow Page ads are also good listings, but they are not free.

Classified Advertising
——————————–

There are many classified directories that you can place free ads and links in. You will find a selection of these on Yahoo and other directories.

If you want to place free ads that you can enhance with various advanced options, the AdlandPro Classified Network is definitely the place to start.

Enter your free classified ads at:

http://www.adlandpro.com/createad.aspx

Traffic Generation

———————–

There are many programs that help you to build traffic sources by exchange methods. With these you get a ratio of impressions of your banner or ad that relates to the websites that you visit that are in the program, or links clicked through by visitors to your website.

The most commonly used (with resource link) are:

– Banner Exchanges

– Traffic Exchanges

– Link Exchanges

browse for some to build your traffic at:
http://traffichoopla.com

With some traffic exchanges you can get a false impression of visitors, when it is really just other exchange members clicking to get credits.

With the AdlandPro system there are a number of ways that you can earn credits and the dead click problem is solved as all visits are optional – resulting only in qualified and responsive visitors to your website.

http://trafficex.adlandpro.com

Writing Articles
——————

Perhaps one of the most effective means of wide exposure for free is to write articles and comments for targeted newsletters published by others.

The core be

nefits of this are:
– you are reaching subscriber lists that others have built
– you are putting your name and url “out there” and can establish and reinforce your credibility with well written topical articles and comment.
We believe the Adland Digest to be the best moderated discussion list there is on marketing, promotion and income generation. All the content of the Digest is contributed by an active readership, and you are able to participate in this in many ways:

– responding to articles and comments

– contributing articles and comments

– reviewing other reader’s websites

– requesting reviews of your website

With more than 30,000 readers, the Digest is a valuable forum or learning and introducing yourself to others pursuing online business activities.

You can visit the Digest archives – and see for yourself, here:
——————————————————————-

http://members.adlandpro.com/archives.aspx
Email Promotion
————————-

We believe that email marketing and promotion must be approached with care and responsibility. Resistance to unsolicited commercial email  and spam is rising with the sheer volume that is flooding mailboxes.

(If you don’t know what spam is go to any search engine and type “spam.”)

If you are serious about developing a long-term, successful business activity on the internet, being seen as a “spammer” will damage your reputation and credibility, and will inevitably lead to risks of other penalties as legislation is introduced in your various markets, and as the very people you are trying to reach become more and more  resistant.

Opt-in Email Lists
————————-

The solution, to avoid these risks, is to ensure that you use verifiable opt-in procedures when building your Mailing Lists.

Using professional services and/or software is also part of the efficiency path to success through automation.

– Subscribes and unsubscribes are automatic and immediate
– Follow-up sequences can be set up once and require little maintenance
– Don’t waste bandwidth on “bad” addresses and frequent bounces (you can verify and set remove conditions)

Offering free reports, courses, downloads or other value to your visitors is a proven method of increasing the subscribe rate to your newsletter or mailing list. A targeted mailing list with responsive subscribers is the most valuable asset that you can develop for your promotional platform.

BUT, you must give value to your list and not just PROMOTE to them – a mailing list gives you the opportunity to develop a relationship with your subscribers.

Along with this opportunity comes the responsibility of treating your new customers with the same kind of care and respect you would expect for yourself.
Don’t waste the long term benefit for a short term profit.

As discussed in a previous segment of this course, Autoresponders that allow you to set up a sequence of messages are a powerful promotional tool. Many purchase decisions are not made until the 4th or 5th message has been absorbed (and progressively reinforced)
– just remember that at that point your promotional material (needs to)  lead to a sale –
YOU MUST MAKE A CALL TO ACTION.

If you don’t ultimately tell a viewer to “click here” or “buy now” it is most likely that they won’t.

To review and refresh your knowledge of the benefits of building YOUR list with the AdlandPro opt-in list builder, autoresponders or advanced advertising options, decide now – and follow the link:

http://responders.adlandpro.com

Email Signatures
————————–

You send emails every day.

Do they all have a one line pitch and the URL of your website  under your name?
If they don’t you are losing valuable exposure.

Simply check the options in your email program and set up  signatures to promote your website or merchandising pages.
Don’t overdo it – many find more than one signature line link offensive.
Finally for this section (which could be a book on it’s own) don’t overlook the promotional power that you create for yourself as an active affiliate recruiting others to a good reputable program.
The people you sponsor become part of YOUR sales force, and anything that you can do to motivate and support them will repay you many times over.
Because Affiliate Promotion is such a powerful platform for promotion we have added a further two lessons to this course that will show you how, as an affiliate of an established and reputable program, you can use some actual products and services to put you on the path of success.

Good luck with your website!

Next Lesson…

Bogdan Fiedur.

===============================

Copyright 2013  AdlandPro

———————————————————

Advertisements

A Primer on Landing Pages

A Primer on Landing Pages

A Primer on Landing Pages

I read a great post by Mike Allton regarding Landing pages which he describes as

A landing page is any page of your website that is specifically designed to communicate to a specific audience regarding a specific product or service, typically targeting a specific keyword phrase that you want to rank well on. One of the first misconceptions about websites that trip up a lot of business owners is that not everyone who visits your website goes through the Home page. Thanks to search engines and direct links on social networks or ads, people can go to specific pages of your site. A landing page is therefore designed to take advantage of that fact, and it is expected that someone who gets to a landing page went there directly, and never saw your home page. That new visitor is said to have landed on your site through this page.

Continue reading..

#AdlandPro Notice regarding the FTC Update

FTC seal

FTC seal

This AdlandPro notice regarding the  FTC update…

has been created to help all of you who are an affiliate of AdlandPro, who are bloggers and/or using social media to promote AdlandPro (or any other program you are in) to understand the FTC guidelines of how to promote and advertise ethically and legally.

Continue reading…

E-Business Success Blueprint Workshop – Part 3 – Your business ideas

Beautiful sunset at Lake Manitoba Photo by Bogdan Fiedur

Beautiful sunset at Lake Manitoba Photo by Bogdan Fiedur

If you had properly done assignment from previous lesson you had the chance to find out some new things about yourself from which you will take advantage from now on.

I hope that by putting the deadline on your life, you realized that money is not what matters. What we need each day in our lives is passion, recognition and satisfaction that what we have done had a purpose or helped someone. We can’t enjoy what we can’t share. And the more we share, the more comes back to us

Continue reading…

Who is Your Target Audience?

Cottages at Lake Manitoba Photo by Bogdan Fiedur

Cottages at Lake Manitoba Photo by Bogdan Fiedur

Who is Your Target Audience?

I have noticed that whether it is social media, #AdlandPro or other places where people are marketing online, many people are having difficulty understanding their target audience and so they cast a wide net, hoping against hope they can catch that next lead or sale.

Continue reading…

Feature: Why Adlandpro advertising is more effective than Facebook advertising

Advertising that works|AdlandPro

Reason #1

People resent Facebook ads – Facebook started exclusively as an ad-free networking site available only to university students who had to register with their university email addresses. It later opened to the general public and was promoted as a free service, which would always be free to its users. Fast forward a few years later and Facebook is saturated with ads and whether it is true or not, users are beginning to fear that free exposure on their “Like pages” is being taken away to make room for paid advertising services. The problem is that Facebook reached 900 million users by selling the idea of a free and safe Eden to socialize with their friends, when they were really collecting information to use for a massive advertising program. Facebook users are annoyed by the presence of ads all over what they feel to be their own private domain and if you are buying out these ads, guess who is invading their private domain – YOU! Imagine having your friends over for coffee when a salesman knocks on your door and starts selling you weight loss products right in the middle of your living room, it’s unsociable. Tolerance levels are getting low enough for Facebook advertising, that softwares like “Facebook Purity” are being developed by third parties to block Facebook ads.  Adlandpro (for those of you who don’t know, is a free classifieds site existing online since 1998) is different than Facebook because users come to browse for products and services and don’t feel bombarded by advertisements while they are busy doing other things. You aren’t invading their personal space, they’re coming to find you! Adlandpro does the work of finding people who want to buy, then you insert your product or service, and sell. This is the reason why Facebook users are resentful of the products and services they are being sold, while communities like Ebay, Etsy and Adlandpro thrive when new products and services are added. It’s what the people want.

As Investors Fawn Over Facebook, Poll Finds User Distrust, Apathy

To learn more about this, check out this CNBC article, “As Investors Fawn Over Facebook, Poll Finds User Distrust, Apathy“. Or Forbes article “GM Says Facebook Ads Don’t Work, Pulls $10 Million Account“.

Is Working from Home that easy?

While browsing the news ( which includes social media) I came across a Facebook status  by Jim Allen111 that intrigued me

Facebook Status|AdlandPro

As seen on the graph below,the best jobs in America are work at home jobs and that is something that I realized many years ago when developing AdlandPro as a way for ordinary people learn how to network and be able to garner success for themselves using the AdlandPro Community.

What I find interesting is the fact that what is not mentioned in this news article by Robert Hill, is that for all the successful Work at Home  jobs on line, there are many who would scam people, which is another reason why AdlandPro exists, to help people find and share jobs that are legal and ethical. Like any community, sometimes things slip past us, but our track record of finding out about those who would harm people (scammers) are soon shut down and sent packing, is one of  my highest achievements and something that we make a high priority.

While we all love the imagery of sitting in our sleep clothes making lots of money is indeed a dream for many people, the reality is that working at home means learning how to market, learning how to network and like any job it requires work.

One of the advantages of being on a community such as Adlandpro, is that I (with the help of the members) have created tutorials to help people understand marketing and when you talk to the people who are active on Adland, you will soon see that working at home can be successful when following those people who are experienced and can take you by the hand to learn how to market and be successful.

I would love to hear your thoughts about “working  at home”  What tips would you give people who are thinking of joining the ranks of working online?