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Ten Simple Ways to Increase your Sales

Build Lifetime Customer Value

Build Lifetime Customer Value

We humans are funny creatures. We have the ability to think in very abstract and creative forms, yet we generally work best within a structured environment.

Creating lists and framing business plans is an absolute necessity, if you want to be successful.

Such frameworks and instructions, even when written by ourselves, to ourselves, give us a track to run on and a way of keeping our focus. They give us the ability to gauge whether or not what we are doing is working, how well it’s working, and where we need to work harder. We need a “track to run on!”

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Conversions

SEO

SEO

Conversions – what does that mean? And How do I get them?

by Dave Cottrell 

Conversions came up a while ago in a blog article  where someone said, “Everyone keeps talking about conversions and I don’t even know what that means.”

Simply put, a conversion is when a visitor to your website responds positively to your call to action. In the case of affiliates or online stores, that means they buy something from you.

 

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Classified Ads – Building Traffic Part 4

Buying triggers

Buying triggers

Free online classified ads are one great way of getting visibility. Online classified sites are ad directories where the content of the ad is provided by the advertiser. By visiting free classified sites, you can submit your free ads and check out other ads of your competitors as well.

The great thing about online advertising is it is multidimensional. You reach people from all walks of life. In addition, it is free and if you find that it isn’t working out, you can just drop it at no cost.
How do classified ads work?

You might have already experienced that you can place ads free or paid and have no response at all. This is nothing unusual or new. Newbie marketers quite often have no basic understanding how advertising works and they don’t realize that with small classified ads, you only have a very short time to catch the attention of the surfer so you have to make those moments count.

 

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AdlandPro Website Success Course – 7 – Website promotion (Social Media) Part 3

Adlandpro Social Media Cloud

Adlandpro Social Media Cloud

Previous lesson…

When you realize how much time people spend on places like Facebook ,Twitter, Pinterest and other social networks then understanding how social media marketing can help you in your business becomes understandable. For many people, especially those of you who are used to traditional marketing methods  navigating this terrain can often be confusing as well as challenging, which is why I have created this course.

Before jumping into social media marketing it helps to develop a background so that you can make sense out of everything..so back to school time ( for a short while)

Social media – what is it really?

While many people have created many definitions for social media my definition is:

 “Social Media is a technology used across web and consists of online tools and websites that encourage people to interact with companies, brands, and people. Social media is interactive where you can create a two-way of even a group communication stream, where as with traditional media it is a one way stream an example would be television or print newspapers.

Examples of technology that powers social media are:

  • Blogs
  • social networks
  • podcasts
  • video sharing sites ( YouTube)
  • Photo sharing sites
  • Wikis
  • Social bookmarks
  • RSS
  • Widgets
  • Google Hangouts
  • Skype
  • Google Hangouts

Now that you have a basic understanding that social media is all about technology, now we can go to social networking. Social networking is about people, organizations, companies ( brands) who are going through the process and practice of interacting with each other through networks ( AdlandPro is a social network) for the purpose of sharing,engaging and collaborating with other people. The wonderful thing about social networking is that because it is so interactive, you can talk about anything and people will talk back to you.

 Social Networking

When you think of the term “six degrees of separation” and the concept that any two people on the planet could make contact through a chain of no more than 5 other people, then you can look at social networking as a way that helps people make contacts that would be good for them to know and people they wouldn’t otherwise meet. Basically how it works is that you join a social site and invite people that you know – those people invite their own contacts to join and they invite their contacts and the process keeps going for every person.It is safe to say that with the advent  social media, people are connecting and have been touched in many ways on a daily basis, from connecting with friends, lost friends, learning the news from all over the world and the way we communicate has been forever changed.

Social Media Marketing

As I have just explained social networking is great for entertainment, talking to friends and family, getting the news on any topic you can think of but because you are promoting a business, then you need to learn a new term and that is social media marketing.   Social media marketing which in easy to understand terms means marketing the social way using different media such as videos, blogs and social networks to give your company/product exposure which will translate into sales, maybe a better way of wording social media marketing is interactive marketing.

Through the use of the different online tools social media marketing can also be used for other reasons

  • Research ideas, and learn more about what customers and prospects are saying about their needs and experiences, and about your products and related areas.
  • Gain new market and competitive insights to improve your products and services.
  • Create and join conversations with customers, prospects, partners and other constituents about key issues and concerns.
  • Create positive word-of-mouth about your products and services.
  • Grow your company’s reputation as a thought leader

Just as 90% of people skip TV commercials the reality is that people will tune out any kind of advertising if they think they are being sold to outright through social networking and when you realize that the average person is exposed to more than 3000 advertising messages every day, then you start to see the challenge of social media marketing when it comes to promoting your business. While this may sound very gloom and doom, the fact that you are reading this and taking it all in, means that you are further a head than many marketers out there, who try to treat social media marketing exactly like traditional marketing.

Some of the differences between traditional marketing and social marketing are:

  • Social media is interactive
  • Traditional marketing is a one way conversation
  • Social media is a one on one marketing
  • traditional marketing is about mass marketing
  • Social media marketing is about real time creation
  • Traditional marketing is about scheduled/pre-produced messages
  • Social media marketing uses informal language ( having a conversation)
  • Traditional marketing is about formal language
  • Social media marketing is about active involvement
  • Traditional marketing is about passive involvement
  • Social media marketing is about user generated ( or brand) content
  • Traditional marketing is professional content
  • Social media marketing is about authentic content
  • Traditional marketing is professional content
  •  Social Media marketing is about YOU
  • Traditional Marketing is about ME

Now that you have an understanding between social media marketing and traditional marketing, is there a right way or a wrong way to tackle social media (marketing)? Many Marketers are under the impression that joining different social networks is enough and that the magic will happen in creating leads or making sales and they would be very wrong!
To have social media marketing really work for you, you need to learn some basics.

1 You will need to join different networks and while some people will say 40, 50 or even 60 social networks,I will say that you need to join those networks where your potential customers will gather and you will have to join enough networks to claim your real estate. The top networks you should be on are

      • AdlandPro
      • Facebook
      • Twitter
      • Google+
      • Pinterest
      • Tumblr

There is a tool called  Namechk where you can see if your desired username or vanity URL is still available and I would highly suggest you use it to help in your social media planning.

2.  Of the three words in Social Media Marketing the most important one is -> Social. Just like offline, social is about conversations and if all your are going to do is sell, then I can guarantee you won’t get very far. Take the time to socialize, be conversational, offer fresh and interesting content.
3. Your Profile is your resume and a business card! Put thought into building your profile and fill every thing in from music to books to your “bragging rights”  People want to know YOU. If you are setting up a business profile of any kind, then take the time to present a professional presence.  A good question for you to think about is -how do you feel when you go to a profile and all you see is ” Hi my name is xxxx and here is my product to buy” Talk about you first and then put links to your business in the proper places.
4. What are you waiting for? Get active! Make sure to like, follow others who are like-minded businesses,people who share common likes as you, organizations that mean something to you, groups that have the same interests as you. Make sure you are active and participating in conversations. Yes it all takes time, but it is time well spent and really is the best way to earn friends and brand advocates. Make sure you update on all the networks that you are involved in..people really do have short memories!
5. Part of being active is responding to what people are saying. Be generous with your comments, ask questions, leave well thought out comments on a persons blog, forum topic, Facebook post, a twitter message or a G+ discussion.
6. Support your community! Just as in real life, the relationships you form are special. Like in real life there are gives and takers. Create a good balance of giving and taking. A golden rule to follow would be – show support to your network if you expect them to support you!

I will end this lesson with the  two rules of social media marketing:

Rule 1:  Be REAL!  The people on social networks want to see you for who you are. This doesn’t mean they want to know EVERYTHING about you, but they do want to know if you are real. Putting up a facade will not work and don’t do the smoke and mirrors on people. Be transparent and be willing to share.

Rule 2:  You have to be active before the door slams in your face. Join the conversations and make your voice heard.

My next lesson will continue on the journey of social media marketing where I will talk about strategies and social networks.

Till next time,  read, think and plan on being active.

Next lesson…

Bogdan Fiedur.

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Copyright 2013  AdlandPro

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AdlandPro Website Success Course – 6 – Website promotion Part 2

See previous lesson on web promotion

Website promotion

Website promotion


Pay Per Click (ppc) Search Engines

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With ppc search engines, you bid for the ranking of your keyword and only pay each time a visitor clicks on the ad or listing that is associated with your keyword. The benefit
of this is that your visitors are targeted to your keyword.

There are now many ppc search engines and you must choose carefully which ones you use. PPC services like those offered by Google and Bing can be quite expensive, so you need  to calculate the conversion rate of your clickthroughs to sales so that you don’t end up paying more for the visits than your returns justify.

There are also many “emerging” ppc engines that do not have the volume of visitor traffic to deliver you with visitors over a reasonable period of time so you can find you have
promotional cost invested that is not being used.

A new concept being introduced by AdlandPro is “Paid Keyword Advertising” Through this you can associate keyword(s) with your ads at AdlandPro (even the free ads) and bid to determine how high they are ranked in search results. With a high traffic site like AdlandPro you can be sure of good targeted results, so get in as soon as they are available to get the benefit of best prices before the bid cost increases.

Check it out here. http://pk.adlandpro.com

Search Directories
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There are many search directories on the internet that are specialised and have an audience related to their particular category. Links placed at these directories automatically act
as a filter for targeted visitors for any appropriate products and services that you can place links to there.

Some goods example are the Yahoo search directory and the Open Directory Project (or DMOZ), which let you suggest a site, and only Yellow Pages (which are paid listings).

If, for example, you wanted to be listed in the Yahoo directory, http://dir.yahoo.com , look for “suggest a site” or “add URL” on their webpages, follow their directions, and make sure you
put your site in the correct category.
The same basic rules hold true at http://www.dmoz.org/

When you are trying to get your site listed in a directory, make sure you put it in the right category, or it will not be accepted.

– browse through the categories and click the “suggest a site” link wherever you can appropriately add your url.

It takes a while to get listed in these directories, but these listings have a good lifetime – they are permanent links.

Yellow Page ads are also good listings, but they are not free.

Classified Advertising
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There are many classified directories that you can place free ads and links in. You will find a selection of these on Yahoo and other directories.

If you want to place free ads that you can enhance with various advanced options, the AdlandPro Classified Network is definitely the place to start.

Enter your free classified ads at:

http://www.adlandpro.com/createad.aspx

Traffic Generation

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There are many programs that help you to build traffic sources by exchange methods. With these you get a ratio of impressions of your banner or ad that relates to the websites that you visit that are in the program, or links clicked through by visitors to your website.

The most commonly used (with resource link) are:

– Banner Exchanges

– Traffic Exchanges

– Link Exchanges

browse for some to build your traffic at:
http://traffichoopla.com

With some traffic exchanges you can get a false impression of visitors, when it is really just other exchange members clicking to get credits.

With the AdlandPro system there are a number of ways that you can earn credits and the dead click problem is solved as all visits are optional – resulting only in qualified and responsive visitors to your website.

http://trafficex.adlandpro.com

Writing Articles
——————

Perhaps one of the most effective means of wide exposure for free is to write articles and comments for targeted newsletters published by others.

The core be

nefits of this are:
– you are reaching subscriber lists that others have built
– you are putting your name and url “out there” and can establish and reinforce your credibility with well written topical articles and comment.
We believe the Adland Digest to be the best moderated discussion list there is on marketing, promotion and income generation. All the content of the Digest is contributed by an active readership, and you are able to participate in this in many ways:

– responding to articles and comments

– contributing articles and comments

– reviewing other reader’s websites

– requesting reviews of your website

With more than 30,000 readers, the Digest is a valuable forum or learning and introducing yourself to others pursuing online business activities.

You can visit the Digest archives – and see for yourself, here:
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http://members.adlandpro.com/archives.aspx
Email Promotion
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We believe that email marketing and promotion must be approached with care and responsibility. Resistance to unsolicited commercial email  and spam is rising with the sheer volume that is flooding mailboxes.

(If you don’t know what spam is go to any search engine and type “spam.”)

If you are serious about developing a long-term, successful business activity on the internet, being seen as a “spammer” will damage your reputation and credibility, and will inevitably lead to risks of other penalties as legislation is introduced in your various markets, and as the very people you are trying to reach become more and more  resistant.

Opt-in Email Lists
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The solution, to avoid these risks, is to ensure that you use verifiable opt-in procedures when building your Mailing Lists.

Using professional services and/or software is also part of the efficiency path to success through automation.

– Subscribes and unsubscribes are automatic and immediate
– Follow-up sequences can be set up once and require little maintenance
– Don’t waste bandwidth on “bad” addresses and frequent bounces (you can verify and set remove conditions)

Offering free reports, courses, downloads or other value to your visitors is a proven method of increasing the subscribe rate to your newsletter or mailing list. A targeted mailing list with responsive subscribers is the most valuable asset that you can develop for your promotional platform.

BUT, you must give value to your list and not just PROMOTE to them – a mailing list gives you the opportunity to develop a relationship with your subscribers.

Along with this opportunity comes the responsibility of treating your new customers with the same kind of care and respect you would expect for yourself.
Don’t waste the long term benefit for a short term profit.

As discussed in a previous segment of this course, Autoresponders that allow you to set up a sequence of messages are a powerful promotional tool. Many purchase decisions are not made until the 4th or 5th message has been absorbed (and progressively reinforced)
– just remember that at that point your promotional material (needs to)  lead to a sale –
YOU MUST MAKE A CALL TO ACTION.

If you don’t ultimately tell a viewer to “click here” or “buy now” it is most likely that they won’t.

To review and refresh your knowledge of the benefits of building YOUR list with the AdlandPro opt-in list builder, autoresponders or advanced advertising options, decide now – and follow the link:

http://responders.adlandpro.com

Email Signatures
————————–

You send emails every day.

Do they all have a one line pitch and the URL of your website  under your name?
If they don’t you are losing valuable exposure.

Simply check the options in your email program and set up  signatures to promote your website or merchandising pages.
Don’t overdo it – many find more than one signature line link offensive.
Finally for this section (which could be a book on it’s own) don’t overlook the promotional power that you create for yourself as an active affiliate recruiting others to a good reputable program.
The people you sponsor become part of YOUR sales force, and anything that you can do to motivate and support them will repay you many times over.
Because Affiliate Promotion is such a powerful platform for promotion we have added a further two lessons to this course that will show you how, as an affiliate of an established and reputable program, you can use some actual products and services to put you on the path of success.

Good luck with your website!

Next Lesson…

Bogdan Fiedur.

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Copyright 2013  AdlandPro

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AdlandPro Website Success Course – 5 – Website promotion Part 1

Bogdan Fiedur during Canoe expedition in Himalaya 1986

We are on river Indus in the area of Karakorum, Pakistan

Review previous lesson here..

Before spending time and money on promotion, it’s worth going through a short checklist to make sure you’re ready to promote the products and services you have selected  or developed:

Is Your Website Ready for Visitors?
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1. You have good products and services supported by good sales copy.

2. Your website is easy to navigate and well laid out with an appealing design.

3. It is clear to your visitors what the focus of your website is.

4. Your website hosting is stable and able to support the volume of visitors that your promotions will target.

5. You are not anonymous and provide your visitors with disclosures that will give them confidence of your credibility:

– Your contact details, including a physical location and telephone number is recommended.

– You have an easy-to-find statement relating to the Privacy of information you request visitors to enter in forms on your site,

– A statement relating to security for transactions entered into on your site. If security is provided by third parties (like Paypal, for example) state this – it provides confidence that transactions will be carried out on secure servers.

6. Your webpages are complete with no “dead” links, and meta tags for keywords and descriptions placed for search engines.

Finally, are YOU ready?
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Your attitude must be focused on success, the provision of service and support to your visitors – and committed to allocate the time required for promotional processes.

Let’s go then!

Mechanisms of Promotion
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First of all – promotion is about exposure, not just selling. What you are focused on is to expose your products and services (through the medium of your promotion) to the correct audience. The correct audience is the prospective buyers of the products and services that you are promoting.

The more targeted your promotion – the better YOUR result will be.

The objective of your promotion, at the most basic level, is to get a viewer of your ad, banner, article, email – whatever… to click on a link .

That link may take the viewer (among other things) to:

– your website home page, or a webpage on your website

– sales copy for a product or service you earn commission from

– the signup page for a program you get a referral benefit from

– a subscription form for a newsletter, course or report (or this can be done direct via an email link to an autoresponder)

The BIG question of promotion, then – is how and where do you place YOUR links to expose them to your target audience?

There is no single promotional element that will provide for all your promotional needs. A combination of methods must be used to create a balanced campaign that reaches prospective buyers over a range of different media.

You must also consider the “lifetime” of links that you place – it might just be there for an hour, a day – or sometimes only seconds, as is the case with much email promotion, that is only a subject line away from the delete button.

The longer that your link remains, the greater the exposure potential is.

PROMOTIONAL MEDIA
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We now look briefly at some of the key media for internet promotion:

Search Engines:
——————-

Search engines use many methods to index and rank websites, they vary from one to another, and they constantly change. Most are keyword-driven to a large extent, and some of the most important engines also draw relationships between keywords and the content of your website. For some, the number of links pointing to your website is also a factor as this can indicate site popularity.

Search engines will pick up keywords from the meta tag on your webpages when they “spider” the web – either independantly, or following the submission of your webpage URL to them.

Competition for keywords is intense, so you should choose them carefully; there is little point in competing for listing and ranking, as an example, for the keyword “free” against many well established, highly ranked websites.

Similarly, there is often little value in having the top ranking for an obscure keyword that is seldom searched -although you could be sure that any clicks that came your way would be well-targeted.

Most search engines allow submission of single words or phrases as keywords (but, as many databases don’t like spaces we suggest you use an underscore (_) in any keyword phrases.)

Many new marketers make the mistake of submitting too frequently to search engines – often using every free submission service that they find. This can not only result in your webpage being banned for “search engine spamming” – but produce a huge volume of confirmation emails that also add you to many different mailing lists. This makes YOU the promotional target and the mail will come (frustratingly) day after day.

Of paramount importance is the relationship between your keywords and your webpage content. This measurement by search engines is called “keyword density” and it looks at how many times a keyword appears in the content of your page. This is not to say that simply repeating the keywords over and over will improve your ranking – in fact a density that is too high is likely to damage your chances. A maximum density of 4-5% is recommended.

Gateway pages are also used by many marketers, but care needs to be taken not to have too many of these on one domain.
A gateway page simply focuses on a single keyword, using a single page of content that has a high density of the keyword in the content text. Again, don’t overuse this as it could work
against you.

Also, make sure it is NOT simply a copy of another page on your site. Google is a very important source of traffic and takes a very dim view of cloning your pages.

Bogdan Fiedur.

Next lesson….

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Copyright 2013 AdlandPro

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E-Business Success Blueprint Workshop – Part 4 – Determine search keywords for your solution

Look for keywords

Look for keywords

 

I know that this task can be quite challenging particularly if you had not done it before. You need to get on the higher level of thinking if you want to be independent and enjoy what you are doing. You must become a solution provider. Not a reseller or broker. You are the one who is the driving force and the one who comes up with the ideas. Money will come once you create some value for other people.

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