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The fact is when you influence a person you will have an effect on their opinions, their attitudes and even their behaviors.
While many people will teach you about marketing metrics in terms of such things as CAC( customer acquisition costs). CPL ( cost per lead) or even CTR (click through rate) when it comes to social influence – ROI ( Return on Influence) as well as ROE (return on engagement the waters sure can get very muddy and many people just don’t get it! What is worse they don’t even understand why they need to do this.
Before going any further you need to answer a question. What kind of social media user are you?
If you are the person who is only interested in how many people are in your circles, the huge twitter followers or Facebook fans then I can say with all honesty that understanding influence and engagement is not for you!
Understanding social influence means how to measure the levels of interaction ( talking and sharing with people ” engagement” and the reach or influence those interactions have on others.
I am joining a new movement called #LFS where people can learn to talk and not sell or link everyone on Twitter!
……Anyway, this movement is about making Twitter a better place to connect. We’ve gotten so sucked into the marketing aspect of it that the majority of Twitterers use it to gain something like the sale of a new product, another tick mark on their analytics and the warm feeling of accomplishment that comes with the number of Tweets your post got. But rarely is it being used to gain something like a new connection or relationship. At least not like it used to be.
And the culprit? The dreaded link.
While everyone has their best practices when it comes to connecting with people on the different social networks, I think we can all agree that social media etiquette is important and crosses all the networks.
I remember doing a forum thread on Adlandpro called Social Etiquette, which was very popular by folks and it talked to treating others as you would want to be treated and dealt with online communications.
I realized after getting some friend “invites” on Adlandpro that were at best a sales letter and at worse a spam invite, that maybe it was time to talk about how to get friends and then keep them or maybe a better wording would be how to use good manners when connecting with people.
While we may laugh at this great cartoon, I know that for myself and I know that many of you have groaned when it comes to creating traffic on Twitter not to mention all the other social networks!
I’m sure that you are all aware that the best way to get more twitter traffic is to get more retweets to what you are sharing and I’m sure that you know that doing the basics of creating that great content, adding twitter share buttons on your website and newsletters is a given and I bet that you already know the least likeable words to use on twitter right?