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Self-Promotion tips

Build Lifetime Customer Value

Build Lifetime Customer Value

We humans are funny creatures. We have the ability to think in very abstract and creative forms, yet we generally work best within a structured environment.

Creating lists and framing business plans is an absolute necessity, if you want to be successful.

Such frameworks and instructions, even when written by ourselves, to ourselves, give us a track to run on and a way of keeping our focus. They give us the ability to gauge whether or not what we are doing is working, how well it’s working, and where we need to work harder. We need a “track to run on!”

There is no surer way to fail than to “wing it.” Few people would even dream of trying to run a business this way in the offline world, but it seems that majority try to do it this way in the online world. No wonder so many people fail!


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